Project overview
The context behind the work.
Aminchi TV is a Hausa focused digital media platform established to deliver news, current affairs, educational content and other public interest programming to audiences through social media. The project involves the development and ongoing management of its digital media operations, including editorial content planning, social media publishing, branded visual content, video production, livestreaming and audience development. The platform has grown into an established digital publishing operation with a substantial social media audience and consistent content output.
Objective / challenge
What the project needed to achieve.
The objective was to build and maintain a credible Hausa focused digital media platform capable of delivering timely, relevant and professionally presented content across social media. This required establishing a consistent publishing system, developing recognisable content formats, coordinating news and video production, strengthening audience engagement, and continuously adapting the platform’s digital strategy to changing audience behaviour and social media trends.
My role
My responsibility in the work.
As Founder and Managing Director of Aminchi TV, I lead the platform’s overall digital media strategy and operations. My role includes overseeing editorial direction, social media management, content planning and publishing, digital production, livestreaming, audience development, technical workflows, and the continuous improvement of the platform’s online presence. I also coordinate the media team and guide the systems used to maintain consistent and professional digital content delivery.
Deliverables & tools
The practical outputs and platforms used.
Verified results & impact
The outcome of the work.
Built Aminchi TV into an established Hausa digital media platform with more than 267,000 Facebook followers. Its publishing operation consistently produces branded news, current affairs and video content, with individual content examples reaching tens of thousands of views. The platform has developed a recognisable digital identity and an active audience around Hausa language news and public interest content.
Project gallery
Selected visual evidence.
